26 Lowther Street, Carlisle, CA3 8DA

Meet The Stan Sherlock Associates Team

Our Team

Our Team

Meet Our Experts

Our team of experts have over 125 years of combined financial planning experience. 

Bobby Sherlock

Director
Bobby is part of the fabric of Stan Sherlock Associates, having worked in the business from when he was a teenager! Bobby’s Dad set up the business in 1989 when Bobby was just 6. In 2014 Bobby took the hotseat as Managing Director after his dad retired. His passion is creating great client outcomes, and he loves how much of a positive impact what he does can have on someone’s life. Outside of work he enjoys spending time with his young family, outdoors wherever possible. Also taking on physical challenges that he’s not really sure he can complete!
Q&A With Bobby

Emma Sherlock

Director
Emma joined the SSA team in 2018 and learned the ropes as a Protection Adviser. Now, as a Director, she is all about client service! New and existing clients. It’s Emma’s job to make sure our client service is exceptional and that our adviser’s diaries are full to bursting with lovely clients. She is passionate about finding new ways to get our message out there so we can help even more people create a brilliant financial plan. When Emma is not at work she’s busy with her 3 gorgeous kids… watching sport, in the fells, or in her kitchen watching Bobby cook, with a large glass of red!
Q&A With Emma

Deborah Riding

Head of Advice and Compliance
Deborah is our Head of Advice and Development and joined us in 2021. She comes with a wealth of knowledge and has 30 years experience in financial services. She loves helping clients achieve their financial goals from planning for retirement, saving for their futures or protecting their families. In addition to advising clients, Deborah also plays a key role in the training and development our staff, helping them reach their full potential and be the best advisers they can. When not working full time Deborah enjoys spending time with her family and friends, especially her four-legged friends - riding her horses and walking her dogs.
Q&A With Deborah

Rachel Smithson

Head of People
Rachel is our HR Manager. With 13+ years of HR experience Rachel joined the team in May of 2023, when we made the decision to move our HR provision in house to continue to drive our focus on the people agenda. Rachel knows that our people are at the heart of driving the SSA vision forward and she is passionate about helping every employee develop to reach their goals and potential. In her home life Rachel is kept busy with her 3 young sons and her adorable lab/collie cross Buzz.
Q&A With Rachel

Tom Graham

Senior Mortgage and Protection Adviser
Tom joined Stan Sherlock Associates in August 2013 as an administrator and has worked through the ranks to Senior Mortgage Adviser. He has expert knowledge of the mortgage and protection market and loves to help our clients with their home financing needs. Tom likes to take part in many sports, outdoor activities and country pursuits; but is transitioning to sports that aren’t as brutal on the body as rugby, like golf.  He enjoys spending time with friends and family in which his little boy keeps him on his toes.
Q&A With Tom

Anne Preston

Mortgage and Protection Adviser
Anne started in financial services back in 1987 working for a large insurer and later moved to be an adviser putting into use everything she had learned over the years. She joined Stan Sherlock Associates in 2020, right in the middle of the pandemic! She loves being able to speak to clients and help them with their financial requirements.  Her free time is spent with her family travelling and going on holiday. She also enjoys going to shows and long walks as well as reading. Secretly she is an avid watcher of crime series.  
Q&A With Anne

Sandra Chadwick

Head of Business Support
Sandra is our Head of Business Support and has been with Stan Sherlock Associates since 1999... Our first ever employee! After 23 years of full-time service, Sandra is now part time looking after the business banking and accounts, and preparing reports for our investment clients. Sandra is always happy to help our clients and other team members whenever she can and has become known as our ‘office mum’. In her spare time, she loves to spend time with her family and spoiling her 2 grandchildren.
Q&A With Sandra

Charlotte Andrews

Client Experience Specialist
Charlotte is instrumental in maintaining our Client First Experience. As one of SSA’s Client Experience Specialists she is always happy to help. Our clients are her top priority. Charlotte also works on the ground floor reception desk at Stan Sherlock Associates so she will be one of the first faces you see.
Q&A With Charlotte

Rebecca Little

Business Support Manager
Rebecca joined Stan Sherlock Associates in April 2023 after working in management and health care for over ten years. Rebecca felt as though a change in career and industry was necessary, she welcomed the challenge and has excelled in her new career journey with SSA. Rebecca began her journey as an Executive Business Assistant and she has since worked her way up to Business Support Manager. Rebecca often draws on her wealth of experience in management to be able to help each client and team member achieve their goals. In her spare time Rebecca loves to be with her friends, family and most importantly her favourite human being, her beautiful son.
Q&A With Rebecca

Matt Duncan

PA to the Director
Matt joined Stan Sherlock Associates in July 2021 after achieving his BA Hons in Musical Theatre, the shift in career was unexpected but he welcomed the challenge and hasn’t looked back. Matt began his journey supervising the ground floor of the SSA Office and has since worked his way up to manager. He also started giving advice on General Insurance in addition to his managerial duties, another skill to add to his repertoire. Matt loves his job, his team, the culture, the vision and most importantly where we, as a company, are going.
Q&A With Matt

Annette Hunter

Paraplanner
Annette joined Stan Sherlock Associates in December 2003 as a receptionist, then became part of the business support team for mortgages and protection. After 16 years, Annette joined our wealth team to support our clients and their advisers with their pensions and investments. Annette has an abundance of knowledge and experience in all areas of finance and loves being part of the client’s financial journey. She ensures all business goes through smoothly and as quickly as possible. In her spare time, she loves to socialise with her family and friends, enjoys reading a good book and going out for a walk.
Q&A With Annette

Megan Cook

PA to the director
Megan is the PA to the Managing Director, Bobby Sherlock. She joined SSA in 2022. After leaving her teaching career behind, she was keen to get her teeth into something new and learn all about the world of financial advice. Working closely with Bobby allows her to work across all aspects of the business to achieve financial success for his clients. She is also in the process of becoming a qualified paraplanner, to further support SSA’s wealth clients. When not at work, Megan loves to spend time with her family, especially her niece and nephew, and socialising with friends.
Q&A With Megan

Abby Ruddick

Client Experience Specialist
Abby is one of our Client Experience Specialists striving to ensure the best service is delivered to each and every client. Having worked in Customer Services for 18 years, she is happiest when she is making life easier for everyone around her. She is excited to be creating new experiences for future goals and gaining more knowledge of the financial world. When she isn’t working, she enjoys spending time with her two beautiful, energetic children!
Q&A With Abby

Roxy the Office Dog

Chief Happiness Officer
Q&A With Roxy

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Company Information

Registered Address: 26 Lowther Street, Carlisle, Cumbria, CA3 8DA

Company Number: 05718865

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