As part of our series “Getting to Know our Advisers” we introduce you to Emma Sherlock…

Name: 

Emma Sherlock 

What do you do at Stan Sherlock Associates? 

I’m one of two Directors at SSA.  My main role is making sure that we are a well oiled machine creating fantastic end results for our clients.  

What has surprised you the most about working in Financial Services?

It’s not all about numbers! You would think anything to do with money would all be number focused and very black and white – like maths. But it’s not! Financial services is all about relationships, families and goals. It’s about listening and understanding. Everyone is an individual with a different story to tell, different background and different needs and desires. I love that part of our business; learning about what people want, their story and what they hope for in the future. Helping them reach their financial goals and then protect their achievements.

Describe yourself in 3 words?

Outgoing, pro-active, passionate

Would your family use the same three words?

Haha probably not – maybe loud, bossy and “good at tidying!”

If you had to be shipwrecked on a deserted island, but all your human needs—such as food and water—were taken care of, what two items would you want to have with you?

I was going to say my mobile and a charger to keep in touch with my family while I wait for the emergency services to save me… then I realised there would be no electricity. So, I’d take a vat of factor 50, because I am so fair I burn really easily, and a pair of trainers so I can run, climb, jump, and explore the island!

If you could choose any super power what would you choose and why?

I think I’d like super speed! I have 3 children and a full time job, I’m a mentor at the Carlisle Youth Zone and on the school PA. I’m a pretty busy person that finds it hard to say no, so I think if I had super speed, like Dash in the Incredibles or the Flash from Justice League, I would have so much spare time on my hands I might even get to go for a massage!